General
Responsibility: |
Database
• To maintain an excel database of GP, consultant, medical secretary, embassy and Insurance Company contacts.
• To verify database information by telephone, fax, letter and e-mail
• To research and input details for new contacts
• To update records on a regular basis
• To carry out mailings
Seminars and Events
• To organise a programme of seminars and corporate hospitality events including Clinical Symposia, Breakfast Meetings, Secretary Club functions, Receptions and other events
• To produce invitations, maintain records of attendance and follow up non-respondents
• To negotiate with outside suppliers for corporate hospitality, conferences, etc
• To liaise with internal departments regarding equipment, room set up, catering etc
Web Site
• To maintain and develop the hospital web site
• To monitor enquiries and respond to requests for information
Market Research
• To collate press cuttings on a weekly basis for the group press clippings library
• To carry out research into new contacts, competitor services and pricing
Promotional Literature
• To assist with the production of promotional literature and newsletters
• To mail promotional literature to contacts and enquiries
• To create a library of hospital marketing literature and maintain stocks
Production of Marketing promotional material
• Liaise with consultants, and designers
• Liaise with the print management company
• Work to tight deadlines
• Produce consistently excellent documents for use within and outside the hospital. Thus increasing brand awareness.
General
• To provide secretarial and administrative support to the marketing department
• To deal with enquiries from external organisations, doctors, patients and staff
• To arrange internal and external meetings and other events as required
• To assist with the development and monitoring of annual budgets and plans
• To gain an understanding of the healthcare market and key customers
Perform ad hoc duties/projects as directed by Director of Marketing and the management team
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